The LV and GC

of all the brands that i know, these two etched the strongest memory. the story branding comes to mind when i watch drama series. at that time, the two girls were comparing who is wearing what, and who is having what. the name LV usually makes head turn, oh wait, i mean girls only. the marketing this semester puts branding in such a high importance that not knowing LV and GC means i never study at all. and the name of Apple kept being mentioned puts me off too. yada, yada, yada. apples did this, apple did that. for a person who does not own an apple, i can't seem to appreciate the marketing strategy on hand. to sum it up in one sentence, it is just cool because everyone is using it. but the thought of me being cynical comes again, since when that the consumers like to own what is everyone else is owning. hmmmm..... i think with increasing globalisation, everyone yearns for social acceptance. can be owning products and i guess personality can just be flung out of window because such thing doesn't hold much value any more.

if you happen to watch the devils wear prada. that title itself carries another brand. in my world, branding carries not much meaning. one, i couldn't afford. two, i am too rational to pay premium for a stuff that i think can be satisfied with a normal one.

from not knowing to knowing more, i begin to observe people's obsession for such a product. does brand really carry much meaning? yes, if you are those who like to associate yourself with a brand. i am quite surprised that one day, a friend of a friend's was wearing a BS t-shirt (the brand has two circles within a circle). a random question of i see that circles a lot puts me an awkward position when he particularly mentioned that it is a trademark of that designer. is he annoyed that i din know? towards a certain extent, i think yeah.

i wonder what is my problem or what his is. the problem that i couldn't recognise one or the fact that he needs somebody to know he is wearing branded. who is the shallow one? who is the ignorant one?

i guess the question depends on who is answering the question. i am just not obsessive but i think i know a few. in my life, not much branded stuffs have been worn. the thought of having one is there but the more rational me will tell me to stop day dreaming and be realistic in life.

i can live without a brand but i cannot live with the thought of having to think of brand all the time.